The question of whether Burberry was ever called Burberrys is a simple one with a nuanced answer. Yes, the luxury fashion house was indeed previously known as Burberrys, but the "s" is a relic of the past, a historical detail that speaks volumes about the brand's evolution and enduring legacy. The change, though seemingly minor, reflects a shift in branding strategy and a streamlining of the company's image for a modern market. This article delves into the history of Burberry, exploring its name origin, the evolution of its iconic coats, its foray into perfumes, the significance of the name change, and how to authenticate genuine Burberry products.
Burberry Name Origin:
The story begins in 1856, in Basingstoke, Hampshire, England. Thomas Burberry, a 21-year-old draper, established his own shop. He wasn't merely selling existing garments; he was a visionary, driven by innovation and a desire to improve upon existing outerwear. This ambition led to the development of gabardine, a revolutionary fabric renowned for its water resistance and breathability. This innovation was crucial to the brand's success and became intrinsically linked to its identity. The brand's name, naturally, stemmed from its founder's surname: Burberry. The addition of the "s" – Burberrys – came later, likely a stylistic choice reflecting the plural form, suggesting a larger enterprise or perhaps a collective of artisans. The "s" was eventually dropped as the brand matured and simplified its branding.
Burberry Coats History:
The development of gabardine was pivotal in establishing Burberry's reputation for high-quality, durable outerwear. The fabric's properties made it ideal for creating practical and stylish coats, particularly for outdoor pursuits. Early Burberry coats gained popularity among explorers and adventurers, becoming synonymous with reliability and resilience. Perhaps the most iconic of these coats is the trench coat, originally known as the Tielocken. This coat, initially designed without buttons, became synonymous with the brand and was later refined, incorporating features like its signature check lining and belted waist. The trench coat's association with Lord Kitchener, a prominent British military figure during World War I, cemented its status as a symbol of British military prowess and style, further propelling Burberry's growth and renown. The military connections, coupled with the coat's practicality and inherent style, transformed it from a functional garment into a coveted fashion item. The evolution of the Burberry coat, from its functional origins to its present-day status as a timeless classic, mirrors the brand's journey from a small draper's shop to a global luxury powerhouse. The company's enduring commitment to quality and innovation continues to be reflected in its contemporary coat designs, which retain the essence of their historical predecessors while incorporating modern aesthetics and technologies.
When Did Burberrys Become Burberry?
The exact date of the name change from Burberrys to Burberry is not publicly documented with pinpoint accuracy. However, the transition was a gradual process, reflecting a broader shift in the brand's image and marketing strategy. The change likely occurred sometime in the latter half of the 20th century, as the company sought to modernize its brand identity and appeal to a wider, more international audience. The simplification of the name from Burberrys to Burberry was a strategic move, reflecting a desire for a cleaner, more contemporary look and feel. This change aligns with similar branding updates seen in many established companies aiming to project a more streamlined and modern image. The shift marked a conscious effort to appeal to a younger, more fashion-conscious demographic, while still retaining its rich history and heritage.
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